RIVER DAVIS RIVER DAVIS RIVER DAVIS RIVER DAVIS RIVER DAVIS RIVER DAVIS CREATIVE DIRECTOR

Project: Venet Event
Agency: Sotheby's
Client: Bernar Venet
Role: Creative Director
Type: Global 360 Integrated Campaign
Scope: Live event activations, out-of-home advertising, performance advertising, social media content, website design, video production, visual identity design, content marketing

A global 360 campaign launching Bernar Venet's generative art debut with Sotheby's. Creative Director River Davis oversaw the full global rollout, from live event activation and out-of-home across New York, Paris, London, and Basel to performance advertising, social, film, website, and visual identity, translating the artist's monumental steel vocabulary into a single campaign language across print, digital, and environmental.

Production: Artykfilm
Studio: ntent.art
Press:
https://www.sothebys.com/en/articles/bernar-venets-generative-art-debut
https://www.artblocks.io/collection/event-by-bernar-venet/purchase

Large Sotheby's event advertisement with phone displaying abstract art and text 'More at Sothebys.com'.

Tall city buildings with a large mural saying 'EVENT' on a white brick wall under a partly cloudy sky.

Two women sitting and taking a photo of a man posing with a bottle at a digital art event.

Smartphone on textured ground displaying VENET EVENT generative art collection details.

Audience watches a speaker in front of three digital art screens in a white gallery room, many record on phones.

Laptop and smartphone on concrete floor displaying Bernar Venet digital art studio website.

Three adults posing against a dark background with a circular gold accent behind each person.

Digital art display with abstract purple shapes on red, next to text reading GEN ART / VENET EVENT on gray wall.

Crowd seated attentively in a modern room with soft lighting and plants on the left wall.