RIVER DAVIS RIVER DAVIS RIVER DAVIS RIVER DAVIS RIVER DAVIS RIVER DAVIS CREATIVE DIRECTOR

Project: Venet Event
Role: Creative Director
Type: Global 360 Integrated Campaign
Scope: Live event activations, out-of-home advertising, performance advertising, social media content, website design, video production, visual identity design, content marketing
Client: Sotheby's

A global 360 campaign launching Bernar Venet's generative art debut with Sotheby's. Creative Director River Davis oversaw the full global rollout, from live event activation and out-of-home across New York, Paris, London, and Basel to performance advertising, social, film, website, and visual identity, translating the artist's monumental steel vocabulary into a single campaign language across print, digital, and environmental.Google and Highsnobiety launched the Pixel Institute of Fashion & Technology (PIFT), a yearlong program embedding Google's AI ecosystem into the practice of the next generation of designers, treating technology as creative infrastructure. River Davis consulted on the AI production behind the launch film.

Production: Artykfilm
Studio: ntent.art
Press:
https://www.sothebys.com/en/articles/bernar-venets-generative-art-debut
https://www.artblocks.io/collection/event-by-bernar-venet/purchase

Large Sotheby's event advertisement with phone displaying abstract art and text 'More at Sothebys.com'.

Tall city buildings with a large mural saying 'EVENT' on a white brick wall under a partly cloudy sky.

Two women sitting and taking a photo of a man posing with a bottle at a digital art event.

Smartphone on textured ground displaying VENET EVENT generative art collection details.

Audience watches a speaker in front of three digital art screens in a white gallery room, many record on phones.

Laptop and smartphone on concrete floor displaying Bernar Venet digital art studio website.

Three adults posing against a dark background with a circular gold accent behind each person.

Digital art display with abstract purple shapes on red, next to text reading GEN ART / VENET EVENT on gray wall.

Crowd seated attentively in a modern room with soft lighting and plants on the left wall.